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8 articles
A 202 from IndexNow is a receipt, not a confirmation - an invalid key returns the same thing. Real status codes from wiring it into a live site, what Google does with IndexNow, and how to check yours in two minutes.
Twenty-eight days of real numbers from one small site: ChatGPT now sends about as much traffic as Google organic, and it engages better. Plus the traffic GA4's new AI Assistant channel cannot see.
What the evidence says about being quoted in AI answers: how pages get retrieved and cited, what genuinely moves the needle, what makes no difference at all - including a file I added to this site anyway - and how to measure it.
Failing Core Web Vitals? The 2026 thresholds for LCP, INP and CLS, why most sites fail them, and the fixes a developer applies first - in the order that moves the numbers most.
In force since June 2025, with fines attached. Who is exempt, the eight things that fail most often, and how to check your own site in an hour.
A free Google Business Profile is the cheapest way for a local business to show up in Maps and "near me" searches. Here is the full setup, from the first screen to video verification - and the mistakes that get listings suspended.
Built a website but not getting any customers or leads? Here are 7 common reasons your website is not working, and exactly how to fix each one to start getting real results.
Rank Math vs Yoast If you’re running a WordPress site, you’ve probably heard of Yoast SEO and Rank Math. These two plugins are like the superheroes...
